3. DESIGN POLICY
One of the basic requirements for any product design to be successful is having a design policy. The Dutch central bank has formulated this design policy as follows.
A banknote is a product for daily life. It changes hands many times a day, and is carried close to or even on bodies! Therefore, a note should first of all have an easily recognisable denomination and an attractive, contemporary look. In short, it should be designed for the public to like it. Therefore, it should neither be historical or educational, nor feature elements designed to please tourists, such as tulips, wooden shoes or windmills.
Considering NLG banknotes a means to express the contemporary Dutch culture, the Bank attracts well-known, top graphical designers from the market. In line with this policy, rather than searching existing literature for a poem suitable for the micro lettering section, the Bank commissions one from a contemporary poet. For the two latest NLG banknote designs, the Bank asked for brief texts befitting the notes’ themes. (From the The design methodology of Dutch banknotes, Hans A.M. de Heij De Nederlandsche Bank NV, Amsterdam, The Netherlands, Proceedings of SPIE Vol. 3973 San Jose, California USA 27 – 28 January 2000)

But, most important than to ‘make money’ is to know what to do with it. So, here is my advice:_Not everything that shines is gold! Oh..why O’zbekistan? Well, it could have been…Iceland as well! Hope you like it.